- United Arab Emirates
- Saudi Arabia
- Qatar
- Oman
- Kuwait
- Bahrain
- Pakistan
- Egypt
- Libya
- Afghanistan
- Sudan
- Cyprus
- Fiji
- Ethiopia
- Ghana
- Kenya
- Nigeria
- Mauritius
- South Africa
- Zambia
- Zimbabwe
- Mozambique
- Uganda
- Tanzania
- Angola
- And Growing up
Narrated ‘Ali bin Abi Talib (RA): The Prophet (RA) stood up for a funeral (to show respect) and thereafter he sat down. (Dawud)
This course will review the marketing application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.
Module 1: Configure Dynamics 365 Marketing
In this module, you will learn about setting up your Marketing instance and configuring advanced settings.
Lessons
Set up and manage Dynamics 365 Marketing
Configure marketing settings
Domain authentication, email best practices, and GDPR
Manage assets and content settings
After completing this module, students will be able to:
Set up your Marketing application.
Configure advanced settings such as organization, business management, and content.
Set up your asset library
Configure domain authentication
Module 2: Manage customers in Dynamics 365 Marketing
This module will cover how to manage customers as accounts or contacts, and how to nurture them through the lead lifecycle.
Lessons
Manage accounts and contacts
Create and manage leads
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Track customers as accounts and contacts.
Perform account-based marketing.
Configure a lead scoring model.
Module 3: Manage marketing forms and pages
This module will cover how to create marketing forms and pages.
Lessons
Manage forms
Manage marketing pages
After completing this module, students will be able to:
Create marketing forms and embed them on marketing pages.
Create a marketing page.
Preview, validate and go live with a marketing page.
Create marketing form and page templates.
Module 4: Manage segments and subscription centers
This module will cover how to create different types of segments, how to build a subscription center, and how to configure double opt-in.
Lessons
Create and manage segments
Manage subscription centers and double opt-in
After completing this module, students will be able to:
Build a segment.
Create a subscription center.
Manage global and form-specific double opt-in.
Module 5: Manage emails and journeys in Dynamics 365 Marketing
This module will cover how to create email messages and customer journeys in Dynamics 365 Marketing.
Lessons
Create marketing emails
Create customer journeys
Manage content, event triggers and journeys in real-time marketing
Manage website visits, redirect URLs, and social postings
Create and design email messages.
Preview, validate and go live with email messages.
Save an email message as a template.
Create a customer journey.
Use real-time marketing and event triggers in customer journeys.
Configure redirect URLs.
Module 6: Manage events
This module will review the customer journey creation process.
Lessons
Create an event
Create a webinar event
Promote and manage events
Advanced event management features
After completing this module, students will be able to:
Create an event.
Create a webinar event using Teams as a webinar provider.
Promote an event.
Manage the event website.
Configure events settings.
Module 7: Create surveys with Dynamics 365 Customer Voice
This module will demonstrate how to create and distribute surveys to customers.
Lessons
Create a survey project
Create surveys with Dynamics 365 Customer Voice
Send Dynamics 365 Customer Voice surveys
Manage surveys using projects.
Create a survey.
Personalize a survey.
Distribute a survey to customers.
Module 8: Analyze insights in Dynamics 365 Marketing
In this module, you will learn about using insights functionality to view and analyze data related to your marketing initiatives.
Lessons
Evaluate marketing initiatives with analytics
Review the marketing calendar
After completing this module, students will be able to:
Use insights to make decisions about marketing eefforts.
Score leads.
View insights related to customer journeys and email messages.
Use the marketing calendar to track your initiatives.
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Audience Profile
This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.
Q: What is Microsoft Dynamics 365 used for?
A: Microsoft Dynamics 365 is a cloud-based business applications platform that uses both components of customer relationship management (CRM) and enterprise resource planning (ERP), along with productivity applications and artificial intelligence tools.
Q: Who should take Microsoft Dynamics 365 Marketing MB-220T00 course?
A: This course is made for IT or marketing professionals who want to learn how to leverage Dynamics 365 Marketing for businesses.
Q: What you'll learn from Microsoft Dynamics 365 Marketing MB-220T00 course?
A: When enrolled in the course you will be able to learn and configure advanced settings, manage marketing content, templates and integrations, create and manage leads, design and create marketing forms and pages, and segments, set up and launch customer journeys and distribute and analyze surveys.
Q: What are the prerequisites before attending this course?
A: Before attending the course one must have a clear understanding of the basics of Dynamics 365 and knowledge of marketing principles, techniques, methods, and procedures
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