Business Writing

  • 5(863 Rating)

Course Overview

A simple email or letter can resolve a complex situation. This advanced business writing course emphasizes how a clear and concise message is the key to delivering a powerful message in today’s business world. In this course, we start by outlining good practices in business writing. We then experiment with writing to address complex business scenarios and deal with difficult people. We explore the particularities and risks associated with business writing for social media platforms. Finally, we describe the interplay between the technical, emotional, and political elements of a message.

Course Objectives:

By the end of the course, participants will be able to:
Write effective emails, memos, and letters

  • Apply rules for organizing content in a clear and concise manner
  • Match writing complexity to the modern business environment
  • Apply advanced structuring techniques in writing that yield a desirable response
  • Identify and talk to their reader’s interests

Target Audiance

  • All individuals with responsibilities requiring extensive business writing in the form of emails, memos and letters.

Schedule Dates

Business Writing
20 May 2024 - 22 May 2024
Business Writing
20 August 2024 - 22 August 2024
Business Writing
20 November 2024 - 22 November 2024
Business Writing
24 February 2025 - 26 February 2025

Course Content

  • Defining effective writing
  • Characteristics of effective writers
  • Understanding the hallmarks of effective communicators
  • Elements of written communication
  • Writing in a business context
  • Understanding your audience
  • Setting a purpose for your writing
  • Understanding sources of miscommunication
  • Tips for business writing

  • The 3 forms of communication
  • Using simple and specific language to avoid confusion
  • Using positive language
  • Applying rules for bullet points
  • Maintaining an impersonal style
  • Avoiding repetitions
  • Using active verbs to promote a response

  • Adding a personal touch to business writing
  • Organizing paragraphs effectively
  • Using varied sentences
  • The 6 Cs of effective writing
  • Recognizing clichés and jargon
  • Applying the gunning fox index for writing complexity
  • Using visual aids to support text
  • Going the last inch: proof reading your work

  • Building your key message
  • Organizing the introduction, body and ending
  • Structuring ideas from the bottom up
  • Refining the flow from the top down
  • Drawing impeccable conclusions
  • Summarizing ideas effectively

  • Building rapport with your audience
  • Managing expectations: responding to bad news
  • Managing expectations: saying no
  • Effectively handing difficult individuals such:
  • Hostile: responding assertively
  • Pessimist: sticking to facts
  • Nagger: setting the rules
  • Mr. Know-it-all: staying focused
  • Egoist: getting descriptive
  • Manipulator: taking the initiative

FAQs

The course is designed to enhance participants’ business writing skills, covering various aspects such as professional emails, reports, memos, and other written communication crucial for the business environment.

Yes, the course covers a range of business writing formats, including professional emails, business letters, reports, proposals, and other documents commonly used in professional settings.

Absolutely. While the course provides a foundation for general business writing, it also addresses techniques for conveying technical information and specialized content effectively.

Yes, the course includes a review of grammar and language conventions specific to business writing. It emphasizes clarity, professionalism, and correctness in written communication.

Yes, the course is valuable for teams and organizations seeking to enhance their collective business writing skills. It provides tools and strategies for maintaining consistency and professionalism in written communication.

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