Course Overview
A simple email or letter can resolve a complex situation. This advanced business writing course emphasizes how a clear and concise message is the key to delivering a powerful message in today’s business world. In this course, we start by outlining good practices in business writing. We then experiment with writing to address complex business scenarios and deal with difficult people. We explore the particularities and risks associated with business writing for social media platforms. Finally, we describe the interplay between the technical, emotional, and political elements of a message.
Course Objectives
By the end of the course, participants will be able to:
Write effective emails, memos, and letters
Apply rules for organizing content in a clear and concise manner
Match writing complexity to the modern business environment
Apply advanced structuring techniques in writing that yield a desirable
response
Identify and talk to their reader’s interests
Learning Options
Target audiences
- All individuals with responsibilities requiring extensive business writing in the form of emails, memos and letters.
Schedule Dates
Curriculum
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Module 1: Advanced techniques for effective writing
- Defining effective writing
- Characteristics of effective writers
- Understanding the hallmarks of effective communicators
- Elements of written communication
- Writing in a business context
- Understanding your audience
- Setting a purpose for your writing
- Understanding sources of miscommunication
- Tips for business writing
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Module 2: Organizing content
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Module 3: Writing style
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Module 4: Logical sequencing of ideas
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Module 5: Responding to complex situations through writing
- Building rapport with your audience
- Managing expectations: responding to bad news
- Managing expectations: saying no
- Effectively handing difficult individuals such:
- 1. Hostile: responding assertively
- 2. Pessimist: sticking to facts
- 3. Nagger: setting the rules
- 4. Mr. Know-it-all: staying focused
- 5. Egoist: getting descriptive
- 6. Manipulator: taking the initiative