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Mastering Key Account Management

  • 4.9(45,582 Rating)

Course Overview

The truth is your repeat customers are the real source of every business growth. When you manage their expectations well, demonstrate care and engage with them often they turn into your greatest source of business growth. This course covers everything you need to know to manage, retain and grow your clients. It highlights the skills you need to fulfill the account manager role.

The course emphasizes three key pillars:

✓ Customer Conversation Strategies

✓ Customer Management Strategies

✓ Account Growth strategies

Learning  Outcomes

Some Of The Topics That You’ll Learn

▪ Strategies to grow your accounts

▪ Identify and grow high-potential accounts

▪ Understand Customers and foster a long-term relationship

▪ Build Value discovery sessions

▪ C.A.R.E Model Of Customer Conversations

▪ Confidently manage clients expectation

▪ Become aware of competition and build strategies for a competitive edge

▪ Give and receive feedback

Target Audiance

  • Sales Managers learned advanced strategies to enhance client relationships and drive sales growth.
  • Marketing Executives gained insights into aligning marketing efforts with key account management for maximum impact.
  • Customer Success Managers focused on techniques to improve customer retention and satisfaction.
  • Business Development Managers explored methods for identifying and nurturing high-value accounts.

Schedule Dates

Mastering Key Account Management
15 July 2024
Mastering Key Account Management
15 October 2024
Mastering Key Account Management
15 January 2025
Mastering Key Account Management
15 April 2025

Course Content

  • Concepts and Importance


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FAQs

The course is typically five days, running from Monday to Friday, with each day consisting of approximately 6-8 hours of instruction and practical exercises.

Yes, the course includes a mix of theoretical instruction and practical exercises, including case studies, role-playing scenarios, and group discussions to ensure participants can apply the concepts in real-world situations.

The course is taught by experienced professionals and industry experts with extensive backgrounds in key account management and strategic sales, ensuring participants receive high-quality and relevant instruction.

Registration can be done online through the course provider’s website. Alternatively, you can contact the course provider’s customer service team for assistance with the registration process.

Yes, many course providers offer discounts for group bookings. It is advisable to contact the course provider directly to inquire about available discounts and group rates.

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